How to Create a Business Web Portal that Converts Visitors

Creating a business portal can be a daunting task if you are new in business and wish to make your business presence seen in the internet. A web portal will give your business more exposure. There are millions of people using the internet and this is a great opportunity for you to show case your products and services before them.

Information on their products and services are displayed, it is important a business portal is built to standard and is able to convert customers to buy goods or subscribe to services the company render. They are certain features a business portal should have and we will breakdown those features on this article.

However, it is not the business portal alone that is responsible for creating a successful business. Every business must have a marketing plan in place to ensure that customers are aware of the company and how it can help them solve their problems. Having a successful business is about bringing customers into the door and keeping them there. A company that has a website but does not advertise its products will struggle to make a profit.

Features of a Business Portal

Some of the essential  features that a business portal should have includes a landing page showing the products or services the company offers,  about us page, contact us page, showcasing the members of you company uploading testimonials, allowing customers to take part in customer surveys, having an online chat area, and allowing customers to subscribe for newsletters and updates on recent developments.

Once a portal has been created, it should be made as user-friendly as possible and contain all the customer management tools necessary to make selling products and services easier. The business portal should be customer eccentric, the customer care wing of your business needs to be the most equipped

Tips in Building a Great Business Portal.

In building a great business portal it is most important to prioritize search engine optimization from the onset. The SEO of the business portal should be figured out before even the portal is completed. The importance of search engine optimization cannot be over emphasized as it is the primary module for customers to locate your business.

1, A user Friendly Website

Building  a stunning website to satisfy the aesthetics of customers is a great bonus to a business. However, care should be talking to make the website customer friendly. It should be easily navigated and looks professional. Any thing you know that is not necessary should not be in the landing page of the website.

2. Search Engine Optimization

Search engine optimization is the foundation of online marketing, getting website traffic will ensure that a business will make money. If there is plenty of traffic coming to your website that translates into more revenue for your business, They are many SEO companies that you can contact to handle your Search Engine Optimization.

3. Use Sales Letter

When you use a world class sales letter you convert visitors into paying customers. If your sales letter is bad the visitor conversion will be poor.   A sales letter is a shot write up pitching to visitors why they should buy your products or services. It is perfectly written to work on the psychology of visitors to make the purchase.

A perfect sales letter even further works of customers who did not make the buy at the first instance but due to the fact that you already grabbed their email or contact details you can follow them up. If this is done you will bring in new customers and increase the number of sales for your business.

Another technique is to encourage people to join a membership program, such as a newsletter, forum, or website. This is one of the quickest ways to generate new customers. By using this method, you will be able to communicate directly with the customer. Members will also receive updates regarding the latest news and information regarding the products and services they sell.

4. Prioritize Customer Experience

In building a great a great business portal your priority should be a great customer experience. Every strater of your business should  towards customer satisfaction. Make the customers see that you are trully offering them value unmatched for their Your customer support should be at its best.  This creates a much more welcoming atmosphere for customers. Not only that but using this approach will help to ensure that the business can better target the specific interests of their customers.


Creating a business portal is a great way to bring business to customers all over the world using the power of the internet. However, not all businesses need to create a portal. For some startups, they need a simple website, which can be created within a short period using free templates. A business portal will only be needed as your business grow and need to meet customers needs.

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